MotorTrend Sponsored by QNX und Vector
Shaping the future of Software-Defined Vehicles
Vector and QNX team up for the MotorTrend program centered on SDVs. Together, we sponsored the MotorTrend SDV Innovator Awards 2026 and contribute to selected editorial content.
Three leaders, one shared mission: recognize the people driving progress in SDV development and share insights into software solutions shaping modern mobility.
As a first-time partner, Vector stengthens its collaboration with QNX and expands the joint efforts to accelerate innovation across the SDV ecosystem.
Articles
As part of the MotorTrend sponsorship, Vector and QNX contributed on a series of articles on SDVs. All articles are courtesy of Hearst Autos. Dive in and explore the articles to learn more.
Solving SDV Complexity: Why Foundational Software Matters
The article explores why SDV development is becoming increasingly complex and highlights key insights from the QNX “Under the Hood: SDV Developer" report. It also introduces Alloy Kore™, the jointly developed foundational vehicle software from QNX and Vector, designed to cut through some of the complexity. The goal: help automakers build smarter, safer, and more scalable SDVs.
2026 in Focus - 5 Trends That Will Reshape the Development of SDV
The article highlights five key trends that will shape SDV development in 2026, from rising software complexity to the growing role of AI‑driven workflows. The piece also emphasizes why strong foundational platforms are becoming essential for automakers to innovate faster.
The End of Obsolescence - Why Your 2030 Car Will Be Better Three Years After You Buy It
The article explores how SDVs will eliminate traditional obsolescence by continuously improving through over‑the‑air updates and intelligent software. By 2030, cars will gain new capabilities long after purchase, becoming smarter, safer, and more personalized over time.
The Developer’s Perspective: Building Software-Defined Vehicles with Alloy Kore
This article offers insights from a Vector developer and shows how Alloy Kore helps manage growing SDV complexity by simplifying integration and enabling teams to focus on differentiating vehicle applications.
Videocast Series: The InEVitable
The InEVitable vodcast is a video series hosted by Edward Loh, Head of Editorial at MotorTrend. In each episode, he explores the latest automotive trends and speaks with industry leaders from across the mobility landscape.
Solving SDV Complexity With QNX + Vector’s New Alloy Kore Platform
In this episode of MotorTrend’s The InEVitable Edward is live at CES 2026, talking to Justin Moon, VP of Core Product Engineering at QNX, and Dr. Marc Weber, VP of Product Management Software Platform at Vector. Together, they explore what it really takes to bring SDVs to life and how teams can stay ahead of growing integration challenges. They also dive into the role of the joint development of Alloy Kore, a foundational vehicle software platform. You can learn how the platform helps reduce duplicated engineering effort across vehicle domains and how to create a more streamlined foundation for SDV development.
How QNX + Vector Are Recruiting the Engineers Who Will Build Software-Defined Vehicles
In this episode from Ottawa's QNX Garage, Karen Xiong (Vector) and Andy Gryc (QNX) talk about the talent driving Software-Defined Vehicles forward. They explore career paths into automotive software, what companies are really looking for in engineers today, from CI/CD and systems thinking to reliability, and why safety-critical development remains irreplaceable, even as "vibe coding" gains attention. They also share practical tools and skills students can start building now, including QNX Everywhere, ROS, and in-vehicle Ethernet.
QNX and Vector Presidents on Simplifying the Complexity of Future Cars
In this podcast episode Ed is talking to our manager director Matthias Traub and QNX's president John Wall. The discussion explores how the automotive industry is transitioning toward SDVs, highlighting both the opportunities and challenges of this shift. It covers topics such as system complexity, collaboration models, and the role of standardized software platforms like Alloy Kore in enabling safer, more efficient vehicle development.
MotorTrend SDV Innovator Awards 2026: Celebrating Automotive Excellence
The 4th MotorTrend SDV Innovator Awards took place at CES 2026 in Las Vegas, honoring outstanding individuals in SDV development across three categories: pioneer, leader, and expert. QNX and Vector sponsored the gala, where 20 winners from international OEMs as well as Tier 1 and Tier 2 companies were recognized.
Discover impressions from the MotorTrend SDV Innovator Gala 2026 and its award celebration.
Source: Greg Doherty/Getty Images for MotorTrend
